Is advertising in Telegram better or Instagram?

Is advertising in Telegram better or Instagram? – Advertisements in Telegram – Advertisements on Instagram – Instagram marketing and advertising

These days, the issue of social media presence and advertising and audience attraction has become one of the concerns of most small and large businesses, and those in charge of advertising in these collections are trying to be able to do so through social media, especially Telegram. And Instagram to carry out effective and constructive advertising activities.

Until recently, Instagram, with features such as no filtering, ease of use, image-oriented, etc., as the most popular active social network in Iran, was one of the markets in the advertising competition, and many individuals and organizations to introduce services and Their products and better communication with the audience, had created a page on this social network.

Until Telegram launched the channel service, it established itself as a serious competitor in the discussion of social media alongside Instagram, and there were advantages such as more users connecting with it, more influence over Instagram, and the possibility of inserting items such as long texts or Links make it a major choice in media advertising.

Is advertising in Telegram better or Instagram?

In this situation, the question that arises for many people are whether advertising in Telegram or Instagram is better?
Does Telegram have more audience or Instagram?
Which ad attracts the most audience for my business? Advertising on Telegram and Instagram is also very popular among social networks due to the high number of contacts and lack of filters.

In this article, we are going to examine advertising on these two social networks and leave it to you to choose a better option for advertising. In this comparison, we have examined the influential factors in the analysis of these two social networks, such as: the number of audiences, user-friendliness, audience attraction rate and the degree of effectiveness.

Advertisements in Telegram

Telegram is a messenger application by which you can send photos, videos, text and any type of file to people who are in this network. At first glance, instant messaging may seem to be the most important feature of this mobile social network, but the existence of features called groups and channels in this program has caused many people to connect with each other through this software and the Telegram social network day by day. Get bigger.

The number of audiences you can attract in Telegram

Although not more than a few years have passed since the advent of the telegram, it has been very popular. This reception in Iran may be more than other countries. One of the limitations of Telegram is that it is not possible to search among the content, meaning that none of the members can access you through the search. So you will lose a huge range of users just as easily.

User-friendly ads in Telegram

Advertising in Telegram is possible in different ways. One simple way to advertise in Telegram is to display your banner and link in crowded channels with a high number of members. If you check which crowded channels are willing to show your ad, you will see that the subject of most of these channels is humor and entertainment. Now imagine your ad being displayed among all unrelated posts. Will users of these channels really enjoy seeing your ad there? You advertise where people are not looking for you. User-friendly ads mean that the audience enjoys seeing your ad and wants to know more about you and your services. User-friendly advertising has a great impact on turning the audience into a customer.

Conversion rates in Telegram ads

The conversion rate in ads is actually the ratio of attracted customers to the total views of an ad, in other words, what percentage of people who have seen your ad have become your customer.
In order for an advertisement to be effective and have a high conversion rate, it must take into account the needs of the target market and, most importantly, it must be displayed in the right place.

Advertisements in Telegram are usually not displayed in the right place and therefore do not have a high conversion rate. But if the ads in Telegram are shown in the right channels, they will have a high conversion rate. Because most Telegram Group users spend a lot of time online during this day. Telegram users are often mobile, online and curious and want to connect with new people. These features of Telegram users can be a strength for people who want to market and advertise through this social network.

Weaknesses and strengths of advertising in Telegram

The most important strength of advertising in Telegram is that its users are online, which makes your advertising content easily available. Also, the publication of a telegram post happens very quickly among other users. But on the other hand, the large number of messages that are exposed to users during the day, will cause your ad to be lost among them. Prior to Telegram, WhatsApp, Line, and Viber were among the most popular messaging apps among Iranians, respectively. But now Telegram is at its peak

Advertisements on Instagram

Ads on Instagram glossary:
Instagram is an image-driven social network that is often used to share photos and videos. Instagram’s image-centric nature has made it one of the most popular social networks. On the other hand, many people like to capture different events, and on the other hand, Instagram users prefer watching photos to reading long texts. The effect of an image is many times that of a text. These features have made the owners of various businesses advertise on Instagram as a good way to attract more audience.

The number of audiences you can attract on Instagram

Compared to other social networks, Instagram is almost the most popular among Iranian Internet users. One of the good features of Instagram is that you can post a short text with image-related hashtags next to your image or video, and more importantly, different people can access your posts by searching. So, An interesting statistic is that 68% of Instagram users use hashtags to search for content (quoted from the Instagram website). So you can attract a lot of people by choosing the right hashtags.

User-friendly ads on Instagram(Advertisements on Instagram)

One of the best ways to reach your Instagram audience is to create content. If you can produce creative content and use the right hashtags alongside it, you will attract a lot of people.

In this type of marketing, you generate and design what your target market audience is looking for, so your audience will feel good about you and are more likely to want to follow your other posts. And your post will get more Instagram like.

Another method of advertising on Instagram is advertising in Instagram posts that have a lot of Instagram followers. And, have attracted a lot of people before. In this way, for a fee, your banner ad will be displayed in those corners for a limited time. So, As mentioned in the advertising section of Telegram channels, in this method, you are in a place that does not belong to you and users do not want you to be there. In this type of advertising, choosing the right page for advertising is very important, why? The content of that page should be similar to your business.

Conversion rates in Instagram marketing and advertising

The large number of audiences and the possibility of searching among the content on the Instagram network. And, makes it possible that if you correctly identify the needs of your target market users. And, produce creative content for them, with proper hashtags, you can easily attract many people. Do your job.

Weaknesses and strengths of advertising on Instagram

Users may spend less time on Instagram that Telegram. But, Instagram’s image-driven nature makes users enjoy surfing Instagram pages more. In the short term, the conversion rate of users to customers may be very slow. But, in general advertising on social networks is a long-term way to brand and increase revenue. What is stated in this article is not a fixed rule and there are always exceptions. So, Now it is up to you to decide whether to choose Telegram or Instagram for marketing and advertising. Of course, it seems that ads on both social networks can be complementary because both have their own audiences.