There are many domestic and foreign social networks in Iran, but people are more interested in the two networks Telegram and Instagram than other networks. Statistics show that about forty million Iranians are active in Telegram, while the number of Iranians on Instagram is about twenty-five million. The person is estimated. However, the potential for advertising in Telegram is different from that on Instagram. The purpose of this article is to compare the potential of these two networks so that you can better execute and operate your advertising.
The main differences between Telegram and Instagram
On Instagram, everyone comes to see, but on Telegram, everyone is present to communicate. Prepare and publish promotional messages according to the type of application they have. It should be noted that users in Telegram publish your message to communicate with others, but on Instagram, users mention their friends and acquaintances to show something to each other. If the difference between these two networks is well understood, it can help you to use the potential of these two social networks well for your advertising. Note that one of the main differences between these two networks is the continuous interactions that you can create by creating groups of your customers in Telegram Find that you can not have this feature on Instagram right now. On the other hand, if your messages are solid and strong in terms of visual content on Instagram, you will be seen more and users of this network will follow you.
Text or image? This is the problem!
On Instagram, the text is marginal to the image, but on Telegram, the text is slightly superior to the image. With this in mind, if your audience is going to read a text on Instagram, it is better to have a good reason for them. In addition, you must have a sign in the image and video that you publish, otherwise in the best case, Just a few moments prevent them from blinking. On the other hand, when text and images are so important in the telegram, you need to have a very specific text and image strategy and know that your texts must have a direct meaning to your images.
Instagram and its pages are designed as a grid by default, but Telegram is designed as a stream, which means that if you find an Instagram page, more information will be given to the audience at a glance and the person will have more choice; But for Telegram, there is no such feature in the channels and the person picks up and down the messages. On Instagram, it is a little more due to the page design. Of course, staying and following Instagram and Telegram channels is different.
Be interactive (if it matters to you!)
Let’s assume how to follow a page (channel) in Telegram and Instagram. There is no discussion about the channel (page) in Telegram, the only statistic that Telegram gives for advertising activities is the number of times the posts are viewed, which is not a good criterion for measuring the number of posts in a row. Now that Instagram has the ability for people to comment or like the page they want. The interactive nature of Instagram has led to better measurement of advertising activities and more explicit feedback. For companies with specific goals, Instagram has the ability to provide companies with a mountain of information by examining people’s profiles, while the Telegram profile does not provide any information for companies to interpret. By looking at profiles, advertising companies can find their special customers and followers and invest in their tastes. While Telegram does not have this capability and can not reach the target people and community. In fact, Telegram follows the logic of “spread and pray until you are seen” (spry and pry), a logic that only keeps you hoping your ad will be seen.
The hands behind the curtain determine everything!
As everyone knows, Instagram is one of the assets of Facebook. Over the years, Facebook has shown that it has always provided special features for economic actors in its networks. The news published by this company shows that it is placed on the dashboards of Instagram profiles. It is to activate the trade sector; Telegram, on the other hand, is run by a Russian company for which consumers are no different and has not designed a specific platform for economic actors. Of course, their constant and regular updates should not be ignored, but so far no news of the dashboard or any special possibility for economic actors has been communicated by this company. The challenges facing Telegram to operate in Iran are many, but it is not easy to ignore its quadruple population compared to Instagram and not advertise on it.
Both of these networks are powerful networks in Iran, but advertising must be based on their differences in appearance and substance, in which case advertising is effective. Having a plan is necessary for everyone, and without a plan, neither advertising on Telegram nor Instagram will be useful, although, as mentioned, a program should be developed in accordance with the social network.]